“Make them feel”. We were asked to keep the Spiritual Silks sensory vision in mind and craft a range emotive graphic design and photography assets to represent the core of this brand and entice and inspire their end user.
The Collection
This breathtaking collection from Spiritual Silks comprises of seven intricately designed, handmade silk scarves that correlate with the individual elements of the Chakra System. Each chakra is denoted by a specific function, characteristic and color, all present in the Spiritual Silks range
Promotional video.
It’s amazing what the right music, landscapes, wardrobe and styling can achieve when it comes to making an effective video. This video helped build an emotive connection and became a key reference when creating the website.
Packaging.
Bold, powerful and elegant. We decided on a minimalist, yet eye catching packaging solution for the scarves that gave the user a unique experience once opening.
These days, more then ever, unboxing experience matters. A customer wants to interact with their new favorite item and what came with it. We included a positive message, personalized receipt and a look book that matches each scarf.
Photography
The rugged landscape and neutral palette set against a sun kissed sky let the scarves be the hero and “pop” as the central feature in each image. Combined with styling, hair and make-up, the result was everything Spiritual Silks wanted and more.
New website.
Its bold, informative and beautiful.
The website combines all the best parts of the brand visual directive to offer users an informative and beautiful platform to browse and shop.
visit spiritualsilks.com
Fresh and new Instagram.
Finally, a fresh, new Instagram platform to tie everything together and further drive home the important customer connection in a meaningful and consistent way.
